JAG in Detroit Podcasts
Advertising & MarketingBusiness ConsultingComputers: Network Services
Creating podcasts for local businesses and nonprofits.
Q: What is a podcast?
A: A podcast is a portable, on-demand radio show. You can listen on your phone, tablet or computer whenever you want.
Q: How much does it cost to listen to a podcast?
A: Most podcasts are free to listen and subscribe to. A few accept donations or charge a fee, but the vast majority are completely free.
Q: How do I listen to a podcast?
A: You can listen with any podcast app. The most common is Apple Podcasts (formerly part of iTunes), which is a native app. This means it comes pre-installed on iPhones, iPads and other Apple devices. For Android users, Google has launched Google Podcasts. It’s still a work in progress. Android and Apple users alike can also use third party apps likes Spotify, Stitcher, TuneIn, iHeartRadio, and more.
Q: Who can create a podcast? How will my podcast stand out?
A: Truthfully, anyone can create a podcast with a microphone and an Internet connection. However, professional sounding podcasts will be noticed. Remember when YouTube first arrived? We’d watch anything. As technology evolved, viewers lost their appetite for poor production. The same is true of podcasts. The number one cause of podcast tuneout is poor quality audio. Lower quality audio necessitates exceptional content to keep listeners.
Q: What advantages do podcasts have over blogs, videos, and other media?
A: Intimacy. Social media, blogs, videos, and other content should all have a place in your overall marketing strategy. Podcasts are unique, however, because of the intimacy of audio.